000 -LEADER |
fixed length control field |
00598nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220518134455.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
256029369 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
CRA |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
CRAVENS, David W. |
Role |
Author |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
LAMB, Charles W. Jr. |
Role |
Author |
245 ## - TITLE STATEMENT |
Title |
Strategic marketing cases and applications |
Statement of responsibility, etc. |
/[by] David W.Cravens, Charles W.Lamb., Jr. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
[New York] |
Name of publisher, distributor, etc. |
IRWIN |
Date of publication, distribution, etc. |
0 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 648 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Includes appendixes. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |