CRAVENS, David W. LAMB, Charles W. Jr.
Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr. - [New York] IRWIN 0 - xix, 648 p.- - Irwin series in marketing .
Includes appendixes.
256029369
Marketing management
658.8 / CRA
Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr. - [New York] IRWIN 0 - xix, 648 p.- - Irwin series in marketing .
Includes appendixes.
256029369
Marketing management
658.8 / CRA