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Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr.

Series: Irwin series in marketing. Publisher: [New York] IRWIN 0Description: xix, 648 p.-.ISBN: 256029369.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 CRA (Browse shelf)	Available		96011
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 CRA (Browse shelf)	Available		95974

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Includes appendixes.

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