Principles of marketing management /[by] Philip Kotler, Gary Armstrong
By: KOTLER, Philip | Armstrong, Gary.
Publisher: New Jersey Prentice-Hall/ International I 1989Edition: 4th ed.Description: xxiv, 660 p.ISBN: 013708059X.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 KOT (Browse shelf) | Available | 103189 | |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 KOT (Browse shelf) | Available | 102773 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.8 KOT Principles of Marketing / | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing management | 658.8 KOT Marketing management: analysis, planning, and control | 658.8 KOT Principles of marketing | 658.8 KOT Marketing management |
Includes index.
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