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Principles of marketing management (Record no. 33061)

000 -LEADER
fixed length control field	00551nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220525120424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	013708059X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	KOT
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KOTLER, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
245 ## - TITLE STATEMENT
Title	Principles of marketing management
Statement of responsibility, etc.	/[by] Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Jersey
Name of publisher, distributor, etc.	Prentice-Hall/ International I
Date of publication, distribution, etc.	1989
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 660 p.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	0.00	658.8 KOT	102773	2018-07-13	Books in Reference (R)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	0.00	658.8 KOT	103189	2018-07-16	Books in Reference (R)

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