KOTLER, Philip Armstrong, Gary
Principles of marketing management /[by] Philip Kotler, Gary Armstrong - 4th ed. - New Jersey Prentice-Hall/ International I 1989 - xxiv, 660 p.
Includes index.
013708059X
Marketing management
658.8 / KOT
Principles of marketing management /[by] Philip Kotler, Gary Armstrong - 4th ed. - New Jersey Prentice-Hall/ International I 1989 - xxiv, 660 p.
Includes index.
013708059X
Marketing management
658.8 / KOT