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Principles of marketing / [by] Philip Kotler, Gary Armstrong

By: KOTLER, Philip | Armstrong, Gary.
Publisher: New Delhi Prentice- Hall 2003Edition: 10th ed.Description: xxv, 661p.ISBN: 8120323491.Subject(s): Marketing ManagementDDC classification: 658.8
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Appendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19

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