KOTLER, Philip Armstrong, Gary
Principles of marketing / [by] Philip Kotler, Gary Armstrong - 10th ed. - New Delhi Prentice- Hall 2003 - xxv, 661p.
Appendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19
8120323491
Marketing Management
658.8 / KOT
Principles of marketing / [by] Philip Kotler, Gary Armstrong - 10th ed. - New Delhi Prentice- Hall 2003 - xxv, 661p.
Appendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19
8120323491
Marketing Management
658.8 / KOT