000 -LEADER |
fixed length control field |
00601nam a2200193Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220120141547.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120323491 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
KOT |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
KOTLER, Philip |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
245 ## - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc. |
[by] Philip Kotler, Gary Armstrong |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Prentice- Hall |
Date of publication, distribution, etc. |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 661p. |
500 ## - GENERAL NOTE |
General note |
Appendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |