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Marketing / by Michael J.Etzel, Bruce J.Walker, William J.Stanton

Series: McGraw-Hill series in marketing. Publisher: Boston Irwin/McGraw-Hill 1997Edition: 11th ed.Description: xxi, 624 p.-.ISBN: 70189544.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.8 ETZ (Browse shelf)	Available	202421
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 ETZ (Browse shelf)	Available	235270
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 ETZ (Browse shelf)	Available	169769
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 ETZ (Browse shelf)	Available	170240
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 ETZ (Browse shelf)	Available	153139

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Previous	658.8 DRU Strategic marketing: planning and control	658.8 DUN The Marketing Accountability Imperative: driving superior returns on marketing investments /	658.8 ENT Entrepreneurial marketing /	658.8 ETZ Marketing /	658.8 EVA Marketing, 8e: marketing in the 21st century /	658.8 FIL Marketing communications: interactivity, communities and content	658.8 GAR Exponential marketing: capturing sustainable growth in an environment of constan	Next

Appendix: p. B1-B14; Reference: p. N1-N19; Glossary: p. G1-G17; Index: p. I1 -I32.

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