ETZEL, Michael J Walker, Bruce J. Stanton, William J.

Marketing / by Michael J.Etzel, Bruce J.Walker, William J.Stanton - 11th ed. - Boston Irwin/McGraw-Hill 1997 - xxi, 624 p.- - McGraw-Hill series in marketing. .

Appendix: p. B1-B14; Reference: p. N1-N19; Glossary: p. G1-G17; Index: p. I1 -I32.

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Marketing management

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