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Marketing / (Record no. 25802)

000 -LEADER
fixed length control field	00683nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220210120831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	70189544
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	ETZ
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	ETZEL, Michael J
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Walker, Bruce J.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
245 ## - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc.	by Michael J.Etzel, Bruce J.Walker, William J.Stanton
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	Irwin/McGraw-Hill
Date of publication, distribution, etc.	1997
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 624 p.-
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill series in marketing.
500 ## - GENERAL NOTE
General note	Appendix: p. B1-B14; Reference: p. N1-N19; Glossary: p. G1-G17; Index: p. I1 -I32.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
Main Library	Main Library	Science & Technology	2018-07-16	Not Known	300.00		658.8 ETZ	202421	2018-07-16		Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	0.00	2	658.8 ETZ	153139	2022-12-01	2022-11-14	Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	300.00	1	658.8 ETZ	235270	2022-11-24	2022-11-11	Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	0.00		658.8 ETZ	169769	2018-07-16		Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	0.00	1	658.8 ETZ	170240	2023-12-04	2023-12-01	Books in Reference (R)

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