Normal view MARC view ISBD view

Advertising: principles and practice / William Wells, Sandra Moriarty, John Burnett

Publisher: London Pearson Education 2006Edition: 7th ed.Description: xxxi, 592 p.ISBN: 9788131714140.Subject(s): AdvertisingDDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 WEL (Browse shelf)	Available		245970

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available		Next
Previous	659.1 PAC The Hidden Persuaders	659.1 QUE Cases in advertising and promotion management	659.1 SEN Brand positioning : strategies for competitive advantage	659.1 WEL Advertising: principles and practice /	659.1 WHI Advertising	659.1 WIL The fundamentals of advertising /	659.1 YUV சுண்டி இழுக்கும் விளம்பர உலகம்	Next

Includes glossary and index.

There are no comments for this item.

UOJ Online