000 -LEADER |
fixed length control field |
00624nam a2200229Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221019142038.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131714140 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Author Mark |
WEL |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wells, William |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Burnett, John. |
245 ## - TITLE STATEMENT |
Title |
Advertising: principles and practice / |
Statement of responsibility, etc. |
William Wells, Sandra Moriarty, John Burnett |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
Pearson Education |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 592 p. |
500 ## - GENERAL NOTE |
General note |
Includes glossary and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |