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Advertising and promotion: an integrated marketing communications perspective

By: Belch, George E | Belch, Michel, A.
Series: Irwin McGraw-Hill series in marketing. Publisher: Boston McGraw-Hill/Irwin 1998Edition: 4th ed.Description: xxii, 762 p.ISBN: 256218994.Subject(s): AdvertisingDDC classification: 659.1
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Books in Stacks (S) Books in Stacks (S) Management and Commerce
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Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 659.1 BEL (Browse shelf) Available 143553
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 659.1 BEL (Browse shelf) Available 143554
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 659.1 BEL (Browse shelf) Available 220769

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