Advertising and promotion: (Record no. 2403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190809113717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190809b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256218994 |
| 041 ## - LANGUAGE | |
| Language of text/sound track | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | BEL |
| DDC Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michel, A |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 762 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | include indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books in Stacks (S) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Price | Full call number | Accession Number | Date last seen | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-12 | Not Known | 600.00 | 659.1 BEL | 220769 | 2018-07-12 | Books in Stacks (S) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 0.00 | 659.1 BEL | 142459 | 2018-07-16 | Books in Stacks (S) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 0.00 | 659.1 BEL | 142460 | 2018-07-16 | Books in Stacks (S) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 0.00 | 659.1 BEL | 142461 | 2018-07-16 | Books in Stacks (S) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 0.00 | 659.1 BEL | 142462 | 2018-07-16 | Books in Stacks (S) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 0.00 | 659.1 BEL | 143553 | 2018-07-16 | Books in Stacks (S) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 0.00 | 659.1 BEL | 143554 | 2018-07-16 | Books in Stacks (S) |