Belch, George E. Belch, Michel, A
Advertising and promotion: an integrated marketing communications perspective - 4th ed. - Boston McGraw-Hill/Irwin 1998 - xxii, 762 p. - Irwin McGraw-Hill series in marketing .
include indexes
256218994
Advertising
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective - 4th ed. - Boston McGraw-Hill/Irwin 1998 - xxii, 762 p. - Irwin McGraw-Hill series in marketing .
include indexes
256218994
Advertising
659.1 / BEL