Normal view MARC view ISBD view

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

Publisher: London Sage 1993Description: xii, 352 p.ISBN: 803951558.Subject(s): Marketing researchDDC classification: 658.83

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.83 BEA (Browse shelf)	Available		207969

Previous			No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.83 AUS Australian marketing research	658.83 BAR Market research in a week	658.83 BAR Meeting of the minds: creating the market-based enterprise	658.83 BEA Handbook of marketing scales: multi-item measures for marketing and consumer behavior research	658.83 BLA State of the art marketing research	658.83 CHI Marketing research: analysis and measurement	658.83 CRO Marketing research for managers	Next

There are no comments for this item.

UOJ Online