Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
By: Bearden, William O | Netemeyer, Richard, G | Mobley, Mary, F.
Publisher: London Sage 1993Description: xii, 352 p.ISBN: 803951558.Subject(s): Marketing researchDDC classification: 658.83| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.83 BEA (Browse shelf) | Available | 207969 |
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