Bearden, William O. Netemeyer, Richard, G Mobley, Mary, F
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research - London Sage 1993 - xii, 352 p.
803951558
Marketing research
658.83 / BEA
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research - London Sage 1993 - xii, 352 p.
803951558
Marketing research
658.83 / BEA