Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek.
By: Zackariasson, Peter.
Contributor(s): Dymek, Mikolaj.
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Description: vi, 155 pages ; 24 cm.ISBN: 9781138812277 (pbk.).Subject(s): Video games industry | Video games -- MarketingDDC classification: 794.8068/8 Online resources: eBook Single File
Contents:
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
| Item type | Current location | Call number | URL | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
e-Book
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Internet | 794.8068/8 ZAC (Browse shelf) | https://www.taylorfrancis.com/books/mono/10.4324/9781315748900/video-game-marketing-peter-zackariasson-mikolaj-dymek | Available | NB3242 |
Includes bibliographical references and index.
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
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