| 000 -LEADER |
|---|
| fixed length control field |
01563cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19093629 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241217085658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160513s2017 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016014153 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138812277 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781315748900 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9993.E452 |
| Item number |
Z33 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
794.8068/8 |
| DDC Edition number |
23 |
| Author Mark |
ZAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zackariasson, Peter, |
| Dates associated with a name |
1972- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Video game marketing : |
| Remainder of title |
a student textbook / |
| Statement of responsibility, etc. |
Peter Zackariasson and Mikolaj Dymek. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 155 pages ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Video games industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Video games |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dymek, Mikolaj, |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
eBook |
| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/mono/10.4324/9781315748900/video-game-marketing-peter-zackariasson-mikolaj-dymek |
| Link text |
Single File |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
e-Book |
