Zackariasson, Peter, 1972-
Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek. - vi, 155 pages ; 24 cm
Includes bibliographical references and index.
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
9781138812277 (pbk.)
2016014153
Video games industry.
Video games--Marketing.
HD9993.E452 / Z33 2017
794.8068/8 / ZAC
Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek. - vi, 155 pages ; 24 cm
Includes bibliographical references and index.
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
9781138812277 (pbk.)
2016014153
Video games industry.
Video games--Marketing.
HD9993.E452 / Z33 2017
794.8068/8 / ZAC