Advertising and Promotion : an integrated marketing communication perspective / [by] George E.Belch, Michael A.Belch, Keyoor Purani

By: Language: English Publication details: New Delhi Tata McGraw-Hill 2010Edition: 7th edDescription: xxxiii, 1075 pISBN:
  • 70144966
Subject(s): DDC classification:
  • 658.82 BEL 23
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books in Reference (R) Books in Reference (R) Management and Commerce Science & Technology R 658.82 BEL (Browse shelf(Opens below)) Available 181549

Includes Index.

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