Advertising and Promotion (Record no. 2399)

MARC details
000 -LEADER
fixed length control field 00665nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221215123943.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190806b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70144966
041 ## - LANGUAGE
Language of text/sound track English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Author Mark BEL
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, Michael, A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title : an integrated marketing communication perspective /
Statement of responsibility, etc. [by] George E.Belch, Michael A.Belch, Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 1075 p.
500 ## - GENERAL NOTE
General note Includes Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Price Total Checkouts Full call number Accession Number Date last seen item type
        Management and Commerce Management and Commerce Science & Technology 12/07/2018 Expographic 1293.50   658.82 BEL 181549 12/07/2018 Books in Reference (R)
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