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1. Brand together: how co-creation generates innovation and re-energizes brands

by IND, Nicholas.

Publisher: London Kogan Page 2012Availability: Items available for loan: Management and Commerce [Call number: 658.4 IND] (2).

2. Classic failures in product marketing: marketing principles violations and how t

by Hendon, Donald W.

Publisher: Chicago NTC Business Books 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 HEN] (1).

3. Marketing decisions for new and mature products

by HISRICH, Robert D.

Edition: 2nd ed.Publisher: New Jersey Prentice-Hall 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 HIS] (1). Checked out (1).

4. Product management

by LEHMANN, Donald R.

Publisher: New York Irwin 1997Availability: Items available for loan: Management and Commerce [Call number: 658.5 LEH] (1).

5. Product planning and management: designing and delivering value

by MOORE, William L.

Publisher: New York McGraw-hill 1993Availability: Items available for loan: Management and Commerce [Call number: 658.5 MOO] (1).

6. Product Policy and Brand Management : text and cases / A. K. Chitale, Ravi Gupta

by CHITALE ,A.K.

Publisher: New Delhi PHI Learning 2011Availability: Items available for loan: Management and Commerce [Call number: 658.5 CHI] (1).

7. Product policy and brand management: text and cases

by Chitale, A.K.

Edition: 3rd ed.Publisher: Delhi PHI Learning 2016Availability: Items available for loan: Management and Commerce [Call number: 658.5 CHI] (2). In transit (2).

8. Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits / Michael E. McGrath

by McGrath, Michael E.

Publisher: New York IRWIN 1995Availability: Items available for loan: Management and Commerce [Call number: 658.4012 MAC] (1).

9. The competitive edge: how innovation creates and sustains the competitive advant

by Legge, John M.

Publisher: Australia Allen & Unwin 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 LEG] (1).

10. The ECONOMICS of product differentiation

by Thisse,Jacques-Francois.

Publisher: England Edward Elgar 1994Availability: Items available for loan: Management and Commerce [Call number: 658.5 ECO] (2).

11. Winning back your market: the inside stories of the companies that did it

by Sheth, Jagdish N.

Publisher: New York John Wiley 1985Availability: Items available for loan: Management and Commerce [Call number: 658.8 SHE] (1).

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