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1. Customer relationship management: concepts and cases

by Kumar Rai, Alok.

Edition: 2nd ed.Publisher: Delhi PHI Learning 2014Availability: Items available for loan: Main Library [Call number: 658.812 KUM] (1), Management and Commerce [Call number: 658.812 KUM] (1). Checked out (1).

2. Effective customer care / Pat Wellington

by WELLINGTON, Pat.

Publisher: London Kogan Page 2010Availability: Items available for loan: Management and Commerce [Call number: 658.12 WEL] (2).

3. Leading Through Relationship Marketing : how winning organisation leverage stakeholder relationships to improve business performance [by] Richard Batterley

by Batterley, Richard.

Publisher: New Delhi Tata McGraw-Hill 2004Availability: No items available Checked out (1).

4. Taming the search-and-suitch customer: earning customer loyalty in a compulsion-

by GRIFFIN, Jill.

Publisher: United States Jossey-Bass 2009Availability: Items available for loan: Management and Commerce [Call number: 658.8 GRI] (2).

5. The Loyalty effect: the hidden force behind growth, profits, and lasting value

by Reichheld, Frederick F.

Publisher: Boston Harvard business school press 1996Availability: Items available for loan: Management and Commerce [Call number: 658.4 REI] (1).

6. The QUEST for loyalty: creating value through partnership

by Reichheld, Frederick F | Cook, Scott, d.

Publisher: Boston A Harved Business Review Book 1996Availability: Items available for loan: Management and Commerce [Call number: 658.812 QUE] (1).

7. Understanding customers

by RICE, Chris.

Edition: 2nd ed.Publisher: Oxford Butterworth- Heinemann 1999Availability: Items available for loan: Management and Commerce [Call number: 658.812 RIC] (1).

8. The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content and storytelling to grow your business / David Meerman Scott,

by Scott, David Meerman.

Publisher: Hoboken John Wiley & sons. 2016Availability: Items available for loan: Engineering Library [Call number: 658.812 SCO] (1).

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