Marketing ROI: the path to campaign, customer and corporate profitability
By: Lenskold, James D.
Publisher: New York McGraw-Hill 2003Description: xiv, 268 p.ISBN: 71413634.DDC classification: 658.1554Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.1554 LEN (Browse shelf) | Available | 224830 |
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