Lenskold, James D.
Marketing ROI: the path to campaign, customer and corporate profitability - New York McGraw-Hill 2003 - xiv, 268 p.
71413634
658.1554 / LEN
Marketing ROI: the path to campaign, customer and corporate profitability - New York McGraw-Hill 2003 - xiv, 268 p.
71413634
658.1554 / LEN