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Consumer behavior: concepts and applications

by LOUDON, David L.

Edition: 4th ed.Publisher: New York McGraw-Hill Inc. 1993Availability: Items available for loan: Main Library [Call number: 658.8342 LOU] (1), Management and Commerce [Call number: 658.8342 LOU] (3).

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Consumer behavior : concepts and applications / [by] David L.Loudon, Albert J.Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Publisher: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8342 LOU] (1).

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