Advertising and marketing / [by] Thomas J. Kuegler Jr.
By: KUEGLER, Thomas., Jr.
Publisher: New Delhi Prentice-Hall 2000Edition: 3rd ed.Description: xxiv, 536 p.ISBN: 8120317181.Subject(s): Marketing managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 KUE (Browse shelf) | Available | 148954 |
Includes glossary and index
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