KUEGLER, Thomas., Jr.
Advertising and marketing / [by] Thomas J. Kuegler Jr. - 3rd ed. - New Delhi Prentice-Hall 2000 - xxiv, 536 p.
Includes glossary and index
8120317181
Marketing management
658.8 / KUE
Advertising and marketing / [by] Thomas J. Kuegler Jr. - 3rd ed. - New Delhi Prentice-Hall 2000 - xxiv, 536 p.
Includes glossary and index
8120317181
Marketing management
658.8 / KUE