Services Marketing John E. G. Bateson, K. Douglas Hoffman
By: BATESON, John E. G.
Contributor(s): Douglas Hoffman, K
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Publisher: Andover Cengage Learning 2011Edition: 4th ed.Description: xvii, 468p.ISBN: 8131516474.Subject(s): Services marketingDDC classification: 658.8
Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Main Library Science & Technology | S | 658.8 BAT (Browse shelf) | Available | 186738 | |
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Management and Commerce Science & Technology | R | 658.8 BAT (Browse shelf) | Available | 186737 |
Includes glossary and index.
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