BATESON, John E. G.
Services Marketing John E. G. Bateson, K. Douglas Hoffman - 4th ed. - Andover Cengage Learning 2011 - xvii, 468p.
Includes glossary and index.
8131516474
Services marketing
658.8 / BAT
Services Marketing John E. G. Bateson, K. Douglas Hoffman - 4th ed. - Andover Cengage Learning 2011 - xvii, 468p.
Includes glossary and index.
8131516474
Services marketing
658.8 / BAT