Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch
By: Belch George E | Belch, Michael, A.
Series: The McGraw - Hill/ Irwin series in marketing. Publisher: New Delhi Tata McGraw-Hill 2004Edition: 6th ed.Description: xxvi, 779 p.ISBN: 72314451.Subject(s): Advertising | Sales promotion
| Communication in marketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 659.1 BEL (Browse shelf) | Available | 245955 |
includes glossary and indexes
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