Belch George E. Belch, Michael, A
Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch - 6th ed. - New Delhi Tata McGraw-Hill 2004 - xxvi, 779 p. - The McGraw - Hill/ Irwin series in marketing .
includes glossary and indexes
72314451
Advertising
Sales promotion
Communication in marketing
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch - 6th ed. - New Delhi Tata McGraw-Hill 2004 - xxvi, 779 p. - The McGraw - Hill/ Irwin series in marketing .
includes glossary and indexes
72314451
Advertising
Sales promotion
Communication in marketing
659.1 / BEL