The Marketing Accountability Imperative: driving superior returns on marketing investments / Michael E. Dunn, Chris Halsall
By: DUNN, Michael E.
Contributor(s): Halsall, Chris
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Publisher: San Francisco Jossey-Bass 2009Description: xiv, 450 p.ISBN: 9780787998325.Subject(s): Marketing | Marketing-management | Marketing-Cost effectivenessDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Main Library Science & Technology | S | 658.8 DUN (Browse shelf) | Available | 198591 | |
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 DUN (Browse shelf) | Available | 198589 | |
|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 658.8 DUN (Browse shelf) | Available | 198590 | |
|
Books in Reference (R)
|
Management and Commerce Science & Technology | R | 658.8 DUN (Browse shelf) | Available | 188664 |
Includes bibliography and index.
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