DUNN, Michael E.
The Marketing Accountability Imperative: driving superior returns on marketing investments / Michael E. Dunn, Chris Halsall - San Francisco Jossey-Bass 2009 - xiv, 450 p.
Includes bibliography and index.
9780787998325
Marketing
Marketing-management
Marketing-Cost effectiveness
658.8 / DUN
The Marketing Accountability Imperative: driving superior returns on marketing investments / Michael E. Dunn, Chris Halsall - San Francisco Jossey-Bass 2009 - xiv, 450 p.
Includes bibliography and index.
9780787998325
Marketing
Marketing-management
Marketing-Cost effectiveness
658.8 / DUN