Essentials of marketing: text and cases / [by] Geoffrey Lancaster, Lester Massingham
By: LANCASTER, Geoffrey.
Contributor(s): Massingham, Lester [Author]
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Publisher: London McGraw-Hill 1988Description: viii, 430 p.ISBN: 70841810.Subject(s): Marketing managementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 LAN (Browse shelf) | Available | 121248 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 LAN (Browse shelf) | Available | 200310 | |
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 LAN (Browse shelf) | Available | 121247 |
Includes index.
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