LANCASTER, Geoffrey
Essentials of marketing: text and cases / [by] Geoffrey Lancaster, Lester Massingham - London McGraw-Hill 1988 - viii, 430 p.
Includes index.
70841810
Marketing management
658.8 / LAN
Essentials of marketing: text and cases / [by] Geoffrey Lancaster, Lester Massingham - London McGraw-Hill 1988 - viii, 430 p.
Includes index.
70841810
Marketing management
658.8 / LAN