Strategic brand management : building, measuring, and managing brand equity
By: Keller, Kevin Lane [et al].
Publisher: Chennai Pearson 2020Edition: 5th ed.Description: xxx,642 p.ISBN: 9789353946135.Subject(s): Brand name products
DDC classification: 658.827
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books in Reference (R)
|
Management and Commerce Science & Technology | R | 658.827 STR (Browse shelf) | Available | MAN | 282593 |
Includes index
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