Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity - 5th ed. - Chennai Pearson 2020 - xxx,642 p.
Includes index
9789353946135
Brand name products
658.827 / STR
Strategic brand management : building, measuring, and managing brand equity - 5th ed. - Chennai Pearson 2020 - xxx,642 p.
Includes index
9789353946135
Brand name products
658.827 / STR