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	1.	The new strategic brand management: creating and sustaining brand equity long term by KAPFERER, Jean- Noel. Publisher: London Kogan page 2004Availability: Items available for loan: Management and Commerce [Call number: 658.827 KAP] (1). Place hold Add to your cart (remove)
	2.	Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane [et al]. Edition: 5th ed.Publisher: Chennai Pearson 2020Availability: Items available for loan: Management and Commerce [Call number: 658.827 STR] (1). Place hold Add to your cart (remove)