Marketing research: text and cases
By: BOYD, Harper W., Jr | Westfall, Ralph | Stasch, Stanley F.
Publisher: Homewood Richard D.Irwin 2001Edition: 7th ed.Description: xv, 816 p.ISBN: 8185386161.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BOY (Browse shelf) | Available | 146099 |
Includes appendixes and index.
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