000 -LEADER |
fixed length control field |
00553nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211220092733.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8185386161 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
BOY |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
BOYD, Harper W., Jr. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Westfall, Ralph |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Stasch, Stanley F. |
245 ## - TITLE STATEMENT |
Title |
Marketing research: text and cases |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Homewood |
Name of publisher, distributor, etc. |
Richard D.Irwin |
Date of publication, distribution, etc. |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 816 p. |
500 ## - GENERAL NOTE |
General note |
Includes appendixes and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |