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Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

by Belch George E | Belch, Michael, A.

Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).

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Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

by BELCH, George E | Belch, Michel, A | Purani, Keyoor | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Main Library [Call number: 658.82 BEL] (1), Management and Commerce [Call number: 658.82 BEL] (1).

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Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).

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Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michel, A.

Edition: 4th ed.Publisher: Boston McGraw-Hill/Irwin 1998Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (7).

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