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1. Rural marketing : targeting the non-urban consumer [by] Sanal Kumar Velayudhan

by VELAYUDHAN, Sanal Kumar.

Edition: 2nd ed.Publisher: Los Angeles Response 2007Availability: Items available for loan: Management and Commerce [Call number: 658.8 VEL] (1).

2. A study on consumer's behaviour and satisfaction towards online shopping services with special reference to coimbatore city: Thesis submitted to the Bharathiyar University for the award of the degree of Doctor of Philosophy in Commerce

by Vanitha, K.

Publisher: Tamil Nadu Bharathiar University 2019Availability: Items available for reference: Management and Commerce [Call number: 658.8343 VAN] (1).

3. Identifying the green consumers and analysing their perception, attitude and behaviour towards eco-friendly products-a segmentation study with special reference to chennai metro: Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

by Bapna M. Sheetal.

Publisher: Tamil Nadu Bharathiar University 2018Availability: Items available for reference: Management and Commerce [Call number: 658.8342 BAP] (1).

4. A study on consumer's buying behaviour towards ready-mix food products in Erode district, TamilNadu Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

by Shanthi, P.

Publisher: TamilNadu Terf's Academy College of Arts and Science 2018Availability: Items available for reference: Management and Commerce [Call number: 658.834 SHA] (1).

5. A study on consumer behaviour towards select household durable products in Namakkal district Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

by Geetharani, S.

Publisher: TamilNadu Dr. SNS Rajalakshmi College of Arts and Science 2019Availability: Items available for reference: Management and Commerce [Call number: 658.8344 GEE] (1).

6. Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management

by Denesh Kumar, S.

Publisher: TamilNadu Bharathiar University 2018Availability: Items available for reference: Management and Commerce [Call number: 658.827 DIN] (1).

7. Consumer behavior

by Schiffman, Leon G | Wisenblit, Joe.

Edition: 12th ed. Publisher: New York Pearson Education 2019Availability: No items available Checked out (1).

8. The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

by Dempster, Craig | Lee, John.

Publisher: Hoboken John Wiley & Sons. 2015Availability: Items available for loan: Engineering Library [Call number: 658.872 DEM] (1).

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