Consumer Behavior and Marketing Strategy / [by] J.Paul Peter, Jerry C.Olson
By: Peter, J.Paul | Olson, Jerry C.
Publisher: New Delhi Tata McGraw-Hill 2010Edition: 7th ed.Description: xvi, 579 p.ISBN: 70601585.Subject(s): Consumer BehaviorDDC classification: 658.8342| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Main Library Science & Technology | S | 658.8342 PET (Browse shelf) | Available | 186672 | |
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8342 PET (Browse shelf) | Available | 186673 | |
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Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8342 PET (Browse shelf) | Available | 181540 |
Includes glossary and index.
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