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Consumer Behavior and Marketing Strategy / (Record no. 9892)

000 -LEADER
fixed length control field 00567nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221215110104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70601585
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Author Mark PET
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J.Paul
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
245 ## - TITLE STATEMENT
Title Consumer Behavior and Marketing Strategy /
Statement of responsibility, etc. [by] J.Paul Peter, Jerry C.Olson
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 579 p.
500 ## - GENERAL NOTE
General note Includes glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type
        Main Library Main Library Science & Technology 2018-07-16 DSBI   658.8342 PET 186672 2018-07-16 Books in Stacks (S)
        Management and Commerce Management and Commerce Science & Technology 2018-07-13 Expographic 910.00 658.8342 PET 181540 2018-07-13 Books in Reference (R)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 DSBI   658.8342 PET 186673 2018-07-16 Books in Reference (R)
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