KARDES, Frank R.
Consumer behavior and managerial decision making / [by]Frank R.Kardes - 2nd ed. - New Delhi Prentice-Hall 2002 - xviii, 457 p.
Includes glossary, reference & index.
8120322215
Consumers
Management
Decision making
658.8342 / KAR
Consumer behavior and managerial decision making / [by]Frank R.Kardes - 2nd ed. - New Delhi Prentice-Hall 2002 - xviii, 457 p.
Includes glossary, reference & index.
8120322215
Consumers
Management
Decision making
658.8342 / KAR